Improving Male Underwear and Sportwear:
Cahoonas: Why we're Different
Since those early days, fabric and sewing technology have taken a massive leap forward but, until now, no designer has ever considered one startling fact: that 75% of men dress to the left and 25% dress to the right. This is no urban myth but a medical fact discovered in the 1960s as part of a wider research programme.
With the 'one size fits all' concept seriously out of date, we decided to challenge ourselves to creating a new, ergonomic design. One year of research and development later, the Cahoonas 75 Trunk was born.
Put simply, our 75 Trunk takes into consideration whichever side you dress for a more ergonomic, comfortable fit. It physically creates a partial sphere in the crotch area, curving its way round from below the testicles and guiding the penis towards the correct and most comfortable side of your body. By allowing the penis to rest in its naturally preferred direction of dress - without overt compression - you inevitably reduce the need to re-adjust yourself during sport and everyday activities. Our design is now fully patented and is one of the biggest single advances in male underwear design since the 1920s.
It's not just underwear where you can feel the difference, but in sportwear too as we've used our patented design to develop a range of sports base layers that will add to your comfort - and therefore your performance.
"They are brilliant I love them"
Josh Taylor: Prestonpans. Commonwealth Gold medal winner, Olympian medal winner. Undefeated Scottish Professional Boxer, Sportsman, & celebrity.
"Attention to detail. Great undies from Cahoonas Thankyou"
Calum Best: London.Sportsman, model, celebrity.
"Really ergonomically thought through with the legs and seams and they just seem to fit really well. Glove like. Better than any I've had before I have to say."
Dave Brady- Australia
"I got my cahoonas and I am loving them, great product."
Dave Ward- London
"Mine arrived 15 min ago and I have to say I've never been so excited about getting new pants before. As others have said, Great packaging and nice personal touch. Thanks Simon & Georgia they are the most comfortable thing I've worn in years."
"I love my Cahoonas. Best pants ever on the whole planet. Super packaging too. Sustainable underpants. Fantastic for lopsided gentlemen!"
It's a little known fact that 75% of men hang to the left; the rest hang to the right.
The result is the Cahoonas 75 Trunk - a supremium, ergonomic garment specifically tailored for whichever way you dress.
Made in Britain using ultra-soft, British microfibre, a high-performance fabric that acts like a lightweight second skin
with superior moisture-management properties, our trunk will keep you dry, snug and full of swagger.
Our Cahoonas 75 trunk has been featured in: Curve NY, Deadline, Menswear insight, Sunday Mail,
the Sunday Herald, Scotsman.com and the Edinburgh Evening News.
Made in Britain by properly-paid, skilled machinists
Enhanced fit and performance characteristics including four-way stretch and fully breathable fabric
Inherent temperature-regulating qualities in both hot and cold conditions. For instance, in the cold, microfibre will help keep your muscles warm. Conversely, in the heat, microfibre will wick moisture away from your skin to cool you down
Flock thread throughout for a softer on-the-skin feel
Includes our quintessential lovers and fighters logo
What it doesn't include: guilt
Remember to switch off their lights,
before you leave the ring.
Result you win more Fights.
How so? Well, scientific tests show that your peripheral vision isn't suited to viewing colour (the colour receptor cones in your eyes can't detect colours efficiently). However, with our white and black design, detection is faster (and easier on your eye) for improved sparring.
We've also avoided stitching labels on the outside of our gloves. Why? Labels stitched on the outside of gloves create a raised surface edge that can cut your sparring partner from a glancing blow. So what else can you expect? FightFixer sparring gloves have a 3 layer energy dissipation system:
Layer 1 Respect
Boxing: amateur or professional
Mixed Martial Arts (Freestyle Fighting)
Sanda Indochinese Kickboxing
We aim to provide technical fight kit to help you reach your peak potential and to protect you from the impact and rigours of fight training. Our range has been developed slowly and surely with the help of real fight professionals in order to meet the exacting standards and specifications needed to excel in the world of combat sports.